ScoreKeeper: Friend Score Management App

UX Case Study

Context

Industry: Mobile Applications, Gaming
Team Composition:
- Solo UX Designer

Background: In the competitive gaming landscape, friends often face challenges in accurately tracking scores during both casual and competitive sessions. The goal of this project was to design a solution that would allow users to effortlessly and intuitively record scores, enhancing the gaming experience without interruptions.

30 min daily flow

Activity

HI, AMY!

Your Program

01

Problem Statement

01

Define the Problem

Users need a streamlined method to track scores during gaming sessions that is quick, easy to use, and doesn’t disrupt the gaming experience.

02

Key Challenges

Designing a simple and intuitive interface for quick interactions during gameplay.
Accommodating different game types and scoring rules.
Ensuring smooth performance on a variety of Android devices.

Crafted Solution 😄

02

Timeline

01

Phases

Research & Discovery: 1 week
Ideation & Sketching: 1 week
Prototyping & Testing: 2 weeks

02

Tools Used

Figma, Google Forms
A comprehensive score management tool with leaderboards and social sharing.

03

Duration

Chose a balanced approach that combined ease of use with essential features like historical data and leaderboards.

04

My Role

Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.

03

Project Goals

01

Primary Goals

Improve user retention by delivering a tool that is both engaging and easy to use.
Enhance satisfaction by minimizing the effort required to manage scores.

02

Success Metrics

User Retention: Track user retention rates after the first session.
Task Completion Rate: Measure ease of score management.
Engagement: Monitor leaderboard and history feature usage.

Personal AI Assistant

Goals

To enjoy seamless and distraction-free game nights with friends.
To quickly and accurately track scores during casual gaming sessions.
To have a record of past games and scores to reference later.

Frustrations

Finds it annoying to pause gameplay to manually record scores.
Often loses track of scores, leading to disputes among friends.
Prefers apps that are easy to navigate with minimal learning curve.

Key Insights

Ananya is focused on social interaction and values apps that enhance her social experiences.
She tends to prefer apps that are visually appealing and easy to use, without complicated features.
Simplicity and speed are crucial for her, as she doesn’t want to spend too much time figuring out how to use an app.

Ananya Mangal

22, Pune

Goals

To track and analyze his gaming performance with minimal effort.
To engage in competitive gaming with friends, keeping a record of wins and losses.
To have the ability to share game results with friends on social media.

Frustrations

Dislikes apps that require multiple steps to enter or update scores.
Finds it challenging to keep all his game data in one place.
Prefers an app that offers both functionality and a sleek, modern design.

Key Insights

Rohan values efficiency and functionality in the apps he uses, especially those related to gaming.
He prefers apps that offer detailed analytics and insights into his performance.
A strong focus on design and user experience is important to him, as he often uses technology as an extension of his competitive nature.

Rohan Verma

24, Delhi

05

Analysis

01

Competitive Analysis

Conducted collaborative brainstorming sessions with the team to explore potential solutions.
Followed up by sketching out rough ideas to visualize concepts.

02

Use Case Analysis

A simple score tracker with minimal features.
A comprehensive score management tool with leaderboards and social sharing.

03

Pain Points

Chose a balanced approach that combined ease of use with essential features like historical data and leaderboards.

04

Target Audience

Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.

Information Architecture

UserFlow

03 Brainstorming & Ideation

01 Process

Conducted collaborative brainstorming sessions with the team to explore potential solutions.
Followed up by sketching out rough ideas to visualize concepts.

02 Concepts Explored

A simple score tracker with minimal features.
A comprehensive score management tool with leaderboards and social sharing.

03 Final Concept Selection

Chose a balanced approach that combined ease of use with essential features like historical data and leaderboards.

04 Hypersonic Missile

Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.